Practical, specific posts on running paid media and growth for Kenyan fintech and e-commerce brands — no recycled global playbooks.
Both platforms work in Kenya, but not the same way for the same budget. How to decide where your first shilling of ad spend should go.
Read the post →Rising CAC usually isn't a platform problem — it's a funnel problem. Where fintech acquisition costs actually leak in the Kenyan market.
Read the post →Pixel, Conversions API, and GA4 — what to set up first, what most Kenyan SMEs get wrong, and how to check your tracking is trustworthy.
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