About
Performance ads, content strategy, and client management — run by operators who've scaled fintechs and e-commerce across East Africa and MENA. Lean by design, sharp by experience.
The Team
11+ years running paid acquisition across Meta, TikTok, and Google Ads. Former Head of Growth at Ndovu in Nairobi, where he drove 2,800% user growth in seven months. Previously scaled campaigns at Thndr, TRU Finance, Jawabkom, Malaeb, and Zumra Food across Kenya, Egypt, and the Gulf.
14+ years building strategy and leading execution across agency and in-house roles. Currently Head of Marketing at Vezeeta; previously led marketing and partnerships at Swvl. Spent nearly a decade at Benchmark Experiential Marketing rising from Account Executive to Account Director — managing major client portfolios, proposals, and creative teams.
Nairobi-based marketer with deep experience across Kenyan fintech — content strategy, community management, paid ads, and influencer marketing. Marketing Manager at Ndovu, previously at Umba, Cashlet, and Mwananchi Credit. Hands-on with multi-channel campaigns from editorial calendars to Google and Facebook ads for customer acquisition.
Why us
Every person on this team has sat in the marketing seat at a fintech or tech company in East Africa or MENA — managing budgets, hitting acquisition targets, reporting to founders. We know what it's like when the CAC is too high and the board wants answers next week. That's the perspective we bring to every engagement.
We're intentionally lean: no account managers relaying messages, no layers between strategy and execution. You talk to the people running your campaigns.
Start with a growth audit — a clear read on where your fastest wins are, no commitment.
Book a growth audit