No handoffs between strategy and execution — the same person planning your campaigns is the one inside the ads manager.
Four things, done properly, instead of ten things done at half-effort. Every engagement starts with an audit before any new budget moves.
Meta, TikTok, and Google Ads — built, tested, and optimized against a target CAC or ROAS. Pixel and Conversions API checked and fixed before a shilling of new spend goes out.
Pages built to convert the exact traffic your ads send — one offer, one action — with CRO against real traffic to lift conversion before you spend more on clicks.
Structured creative cycles that isolate hook, format, and offer, so you know exactly what moved the number. Clear kill/scale rules move budget toward what's proven.
Content built around the searches your Nairobi customers actually type, on a realistic publishing cadence that compounds and feeds the same funnels your ads point to.
Attribution infrastructure and weekly, plain-language reporting — what changed, why, and what's next — so decisions run on data you can trust.
The starting point for every account: a written read on what's working, what's wasted, and where the fastest wins are — before we talk retainer.