Work

How an account moves from audit to scalen

Growth Lab runs as a focused, one-operator practice — here's the process every account goes through. Case studies from live accounts are added as they're published.

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The process

2

Week 2 — Foundation

Tracking fixed, campaign structure rebuilt or set up, landing pages briefed against the offer.

3

Weeks 3–6 — Test

First creative and audience tests go live. Budget stays controlled until we know what's actually working.

4

Ongoing — Scale

Budget shifts toward proven winners, new tests keep feeding the pipeline, reporting stays weekly and specific.

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Case studies

Coming soon

Fintech client — results and breakdown added once the engagement is live.

Coming soon

E-commerce client — results and breakdown added once the engagement is live.

Your account?

If the audit shows a clear opportunity, this is where your results end up.

Until these are live, the Ndovu, TRU, and Thndr results on the About page show the track record behind the process.